Difference between revisions of "Lesson:What is content marketing?"
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| − | Every day more and more people are using | + | Every day more and more people are using search engines and social media to search for content and socialize on the web. You already know that in order for your business to succeed in this new age, you need to draw these people to your website, but how? With content marketing you can build a permanent source of traffic, leads and sales. And best of all, with the right system you can do it for less than cost of other forms of marketing.<br> <br> |
What is content marketing? <br><br> | What is content marketing? <br><br> | ||
Revision as of 17:34, 11 July 2013
Conversation
Answer the following questions. You might be asked to write them down or answer them out-loud.
- Do you know what content marketing is?
- What are your top content marketing tips for those starting out?
- What are the different types of marketing?
- What is the most popular way of advertising?
- Why do you buy one product over another?
- What makes a good brand: the product, the marketing itself or both? Why?
- What kind of advertisements attract your attention?
- What makes a good ad?
- Why is it necessary to advertise?
- How would you advertise something you wanted to sell?
- Describe a marketing campaign that you have seen or heard on TV or the radio. What was it about? How long did the commercial last? Did it make you want to buy the product?
Vocabulary
Look at the vocabulary below. Take time to explore the links for their definitions in English and their translations to Portuguese. When you are done, make a sentence with each word. Ask your teacher if you should write them down or say them out loud.
Video
Watch the following video but DON'T read the transcript yet.
After watching the video do this listening exercise.
Reading practice
Read the following transcript then do the associated reading comprehension exercise.
Every day more and more people are using search engines and social media to search for content and socialize on the web. You already know that in order for your business to succeed in this new age, you need to draw these people to your website, but how? With content marketing you can build a permanent source of traffic, leads and sales. And best of all, with the right system you can do it for less than cost of other forms of marketing.
What is content marketing?
It's centered around the creation, publishing and promotion of custom content, placed on carefully designed and tested landing pages. All done on a regular basis.
How does it work?
It all starts with creating lots of content but not just any old content, in order to draw people to your website, you need to create unique, interesting content that helps people solve their problems and answers their questions. Each piece of content you create should have a catchy title or headline that captures people's attention and finally, your content must also be properly keyword optimized to rank high in the search engines.
Once you've created your content, it's time to publish it to your website and to other popular sites on the web. Content for your website can be in the form of articles, blog posts, white papers, e-books, how-to videos and more. All placed on carefully designed and tested landing pages. Each page of new content you've published is another opportunity to draw more people into your site from search engines and social media sites. And as an added bonus, adding all this great content to your site on a regular basis will build your site into a trusted authority in your industry. Keep your visitors coming back often and staying longer and increase your conversion rates.
Now that your site is alive and growing each month with fresh custom content, it's time to publish more content on other popular sites out on the web. This means publishing your content to blogs, article directories, video sharing sites and other high-traffic sites. And since the content you've published in these sites contains links back to your site you get more traffic and higher link popularity. Overtime this causes the content you've placed on your own site to rank higher in the search engines. Content marketing also involves promoting all of your new content using social networking and bookmarking sites. This is where you go out and spread the word about all that great new content you've been creating. And since your content is so helpful or interesting, people tell others about it. And before you know it, lots of people are coming to your site to check it out.
And, now comes the part where all that time spent creating great content finally pays off. Once people find your content and land on your website you turn them into qualified leads using carefully testing landing pages with call-to-action links or contact forms.
To summarize, by creating, publishing and promoting helpful interesting content on a regular basis, content marketing will help you develop your site into a trusted authority in your field, increase your site's conversion rates, rank higher in the search engines for competitive keywords, build a permanent source of targeted links and traffic and generate lots of qualified leads and sales from your site.
Writing practice
Write a couple of paragraphs explaining what content marketing is and giving your personal opinion on the subject. Make sure to use words you learned from the text and try to make it as long as you can.