Difference between revisions of "Lesson:How the Internet Is Changing Advertising"
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==Conversation== | ==Conversation== | ||
| − | Answer the following questions. You might be asked to write them down or answer them out | + | Answer the following questions. You might be asked to write them down or answer them out loud. |
| − | # | + | # Do you buy products because of advertising? |
| − | # | + | # What forms of advertising are there? |
| − | # | + | # In your opinion, what is the best form of advertising? |
| − | # | + | # When you watch TV, how much attention do you pay to the advertisements? |
| − | # | + | # Do you think there are too many ads in television? Why/why not? |
| − | # | + | # What are some effective ads you have seen lately? (on TV, newspaper, etc) |
| − | # | + | # What are some ineffective adverts you have seen lately? |
| − | # | + | # Do you think ads influence the choices people make when buying stuff? |
| − | # | + | # Think of an ad you think is good or funny and talk or write about it. |
| − | # | + | # What are the harmful and the beneficial effects of advertising? |
==Vocabulary== | ==Vocabulary== | ||
| Line 52: | Line 52: | ||
<div class="toccolours mw-collapsible mw-collapsed" style="width:95%">Transcript:<div class="mw-collapsible-content"> | <div class="toccolours mw-collapsible mw-collapsed" style="width:95%">Transcript:<div class="mw-collapsible-content"> | ||
| − | --- | + | Since the dawn of humanity, we have used tools to communicate. Overtime, these tools have become more complex. Like in 2700 B.C., when the Egyptians started using pictures to represent sounds. This later came to be known as the alphabet. Every time a new discovery is made, it changes the way that we live. But there is always some people who struggle to adapt. Like when radios - “look here is the new band aid plastic strip with new super-stick” - were replaced by television - “look here is the new band aid plastic strip with new super-stick”. At first, we didn’t realize TV’s potential. But one day it dawned on us: TV is a new kind of communication. One driven by images. And the use of images changed everything. Then along came this thing called the internet. At first, it was just email and banner ads. But then it evolved into something much bigger. Just think about it: We used to come home to watch TV, but now we watch TV on the internet. And not just that: We search on the internet, we read blogs on the internet, we upload pictures to the internet, we update our status on the internet, we share our lives and our experiences on the internet with the world. We’re not on the internet as passive observers, we are on the internet to have a shared experience. So why do we keep using outdated tools designed for TV to reach an interactive audience on the internet? If history has taught us anything, it's new technology demands a new way to communicate. What could this look like? Well, let’s say you have a brilliant idea and, instead of creating an image-based video designed for TV, you create a video designed for this new technology. A video that creates a shared experience, a video that educates and enlightens. And this part is key. You see, you can put your video online and few people will find it. But let’s say your video helps someone discover something important. Let’s say your video helps someone see something differently. Why is this significant? Well, let’s take a look. When something like a video helps us think differently, we change. Sometimes in small ways, like deciding to use a new web application - sometimes in big ways, like discovering a new cause that gives us purpose in our lives. But every time this switch happens, we feel compelled to pass this experience on to others. And the internet is designed to share experiences. And as it gets shared, it helps other people create epiphanies who in turn share it who, in turn, have epiphanies. We’ll learn that this new way to communicate taps into these shared epiphanies. There is an emerging style of video made to be viral. It helps you discover new things, it creates an experience and a paradigm shift together. In a word, it creates an epiphany. Epiphany. People seek out, remember, share new epiphanies. So why not create a video that has an epiphany that can be shared for what we call an epipheo. Epipheo. So you can keep trying to use yesterday’s methods or you can use a tool built for the internet. A tool designed to be discovered and shared. What’s the untold epiphany that inspires your project? Because epipheos, just like the one you’re watching right now, brings your message to life each time it unlocks a new mind. |
</div> | </div> | ||
</div> | </div> | ||
| − | + | [[Category: Transcript ok]] | |
==Writing practice== | ==Writing practice== | ||
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Write a couple of paragraphs ---->>>> instructions <<<<-----. Make sure to use words you learned from the text and try to make it as long as you can. | Write a couple of paragraphs ---->>>> instructions <<<<-----. Make sure to use words you learned from the text and try to make it as long as you can. | ||
| − | [[Category: | + | [[Category:Transcript ok]] |
Latest revision as of 07:59, 27 November 2013
Conversation
Answer the following questions. You might be asked to write them down or answer them out loud.
- Do you buy products because of advertising?
- What forms of advertising are there?
- In your opinion, what is the best form of advertising?
- When you watch TV, how much attention do you pay to the advertisements?
- Do you think there are too many ads in television? Why/why not?
- What are some effective ads you have seen lately? (on TV, newspaper, etc)
- What are some ineffective adverts you have seen lately?
- Do you think ads influence the choices people make when buying stuff?
- Think of an ad you think is good or funny and talk or write about it.
- What are the harmful and the beneficial effects of advertising?
Vocabulary
Look at the vocabulary below. Take time to explore the links for their definitions in English and their translations to Portuguese. When you are done, make a sentence with each word. Ask your teacher if you should write them down or say them out loud.
Video
Watch the following video but DON'T read the transcript yet.
After watching the video do this listening exercise.
Reading practice
Read the following transcript then do the associated reading comprehension exercise.
Since the dawn of humanity, we have used tools to communicate. Overtime, these tools have become more complex. Like in 2700 B.C., when the Egyptians started using pictures to represent sounds. This later came to be known as the alphabet. Every time a new discovery is made, it changes the way that we live. But there is always some people who struggle to adapt. Like when radios - “look here is the new band aid plastic strip with new super-stick” - were replaced by television - “look here is the new band aid plastic strip with new super-stick”. At first, we didn’t realize TV’s potential. But one day it dawned on us: TV is a new kind of communication. One driven by images. And the use of images changed everything. Then along came this thing called the internet. At first, it was just email and banner ads. But then it evolved into something much bigger. Just think about it: We used to come home to watch TV, but now we watch TV on the internet. And not just that: We search on the internet, we read blogs on the internet, we upload pictures to the internet, we update our status on the internet, we share our lives and our experiences on the internet with the world. We’re not on the internet as passive observers, we are on the internet to have a shared experience. So why do we keep using outdated tools designed for TV to reach an interactive audience on the internet? If history has taught us anything, it's new technology demands a new way to communicate. What could this look like? Well, let’s say you have a brilliant idea and, instead of creating an image-based video designed for TV, you create a video designed for this new technology. A video that creates a shared experience, a video that educates and enlightens. And this part is key. You see, you can put your video online and few people will find it. But let’s say your video helps someone discover something important. Let’s say your video helps someone see something differently. Why is this significant? Well, let’s take a look. When something like a video helps us think differently, we change. Sometimes in small ways, like deciding to use a new web application - sometimes in big ways, like discovering a new cause that gives us purpose in our lives. But every time this switch happens, we feel compelled to pass this experience on to others. And the internet is designed to share experiences. And as it gets shared, it helps other people create epiphanies who in turn share it who, in turn, have epiphanies. We’ll learn that this new way to communicate taps into these shared epiphanies. There is an emerging style of video made to be viral. It helps you discover new things, it creates an experience and a paradigm shift together. In a word, it creates an epiphany. Epiphany. People seek out, remember, share new epiphanies. So why not create a video that has an epiphany that can be shared for what we call an epipheo. Epipheo. So you can keep trying to use yesterday’s methods or you can use a tool built for the internet. A tool designed to be discovered and shared. What’s the untold epiphany that inspires your project? Because epipheos, just like the one you’re watching right now, brings your message to life each time it unlocks a new mind.
Writing practice
Write a couple of paragraphs ---->>>> instructions <<<<-----. Make sure to use words you learned from the text and try to make it as long as you can.