Lesson: What is content marketing?

Conversation

Answer the following questions. You might be asked to write them down or answer them out-loud.

1. Do you know what is a content marketing?
2. What are your top content marketing tips for those starting out?
3. What are the different types of marketing?
4. What is the most popular way of advertising?
5. Why do you buy one product over another?
6. What makes a good brand: the product, the marketing itself or both? Why?
7. What kind of advertisements attract your attention?
8. What makes a good ad?
9. Why is it necessary to advertise?
10. How would you advertise something you wanted to sell?
11. Describe a marketing campaign that you have seen or heard on the TV or radio. What was it about? How long did the commercial last? Did it make you want to buy the product?

Vocabulary

Look at the vocabulary below. Take time to explore the links for their definitions in English and their translations to Portuguese. When you are done, make a sentence with each word. Ask your teacher if you should write them down or say them out loud.

• d | t - socialize
• d | t - content
• d | t - business
• d | t - succeed
• d | t - draw
• d | t - leads
• d | t - sales
• d | t - publishing
• d | t - promotion
• d | t - unique
• d | t - engage
• d | t - intriguing
• d | t - trusted
• d | t - rates
• d | t - spread
• d | t - summaraize
• d | t - field
• d | t - basis

Video

Watch the following video but DON'T read the transcript yet.

After watching the video do this listening exercise.

Reading practice

Read the following transcript then do the associated reading comprehension exercise.

Transcript:

--->>> Transcript

Writing practice

Write a couple of paragraphs ---->>>> instructions <<<<-----. Make sure to use words you learned from the text and try to make it as long as you can.