Lesson: What is content marketing?
Conversation
Answer the following questions. You might be asked to write them down or answer them out-loud.
- Do you know what content marketing is?
- What are your top content marketing tips for those starting out?
- What are the different types of marketing?
- What is the most popular way of advertising?
- Why do you buy one product over another?
- What makes a good brand: the product, the marketing itself or both? Why?
- What kind of advertisements attract your attention?
- What makes a good ad?
- Why is it necessary to advertise?
- How would you advertise something you wanted to sell?
- Describe a marketing campaign that you have seen or heard on TV or the radio. What was it about? How long did the commercial last? Did it make you want to buy the product?
Vocabulary
Look at the vocabulary below. Take time to explore the links for their definitions in English and their translations to Portuguese. When you are done, make a sentence with each word. Ask your teacher if you should write them down or say them out loud.
Video
Watch the following video but DON'T read the transcript yet.
After watching the video do this listening exercise.
Reading practice
Read the following transcript then do the associated reading comprehension exercise.
Transcript:
Every day more and more people are using searching engines and social media to search for content and socialize on the web. What is content marketing? It's centered around the creation, publishing and promotion of custom content, placed on carefully designed and tested landing pages. All done on a regular basis. How does it work? It all starts with creating lots of content but not just any old content, in order to draw people to your website, you need to create unique, interesting content that helps people solve their problems and answers their questions. Each piece of content you create should have a catchy title or headline that captures people's attention and finally, your content must also be properly keyword optimized to rank high in the search engines. |
Writing practice
Write a couple of paragraphs explaining what content marketing is and giving your personal opinion on the subject. Make sure to use words you learned from the text and try to make it as long as you can.