Lesson: What is content marketing?
From The Grove - Academia de Idiomas
Conversation
Answer the following questions. You might be asked to write them down or answer them out-loud.
- Do you know what is a content marketing?
- What are your top content marketing tips for those starting out?
- What are the different types of marketing?
- What is the most popular way of advertising?
- Why do you buy one product over another?
- What makes a good brand: the product, the marketing itself or both? Why?
- What kind of advertisements attract your attention?
- What makes a good ad?
- Why is it necessary to advertise?
- How would you advertise something you wanted to sell?
- Describe a marketing campaign that you have seen or heard on the TV or radio. What was it about? How long did the commercial last? Did it make you want to buy the product?
Vocabulary
Look at the vocabulary below. Take time to explore the links for their definitions in English and their translations to Portuguese. When you are done, make a sentence with each word. Ask your teacher if you should write them down or say them out loud.
Video
Watch the following video but DON'T read the transcript yet.
After watching the video do this listening exercise.
Reading practice
Read the following transcript then do the associated reading comprehension exercise.
Transcript:
--->>> Transcript
Writing practice
Write a couple of paragraphs ---->>>> instructions <<<<-----. Make sure to use words you learned from the text and try to make it as long as you can.